Mission Statement

 
 
 
We are a leading diversified Saudi enterprise and a major participant in
the field of global investment.
We strive to be the partner of choice for our business partners, customers
and employees.
We are long-term investors with a particular focus on growth and value.
We bring to Saudi Arabia and the broader region superior products,
services and technologies.
 
     
 
Core Values
 
Customers
Customers are our partners.
Anticipating and satisfying their needs is the foundation of our success.
Business Partners
We build strong and profitable relationships by working together to
satisfy our mutual customers.
People
We create an environment in which employees can reach their
maximum potential.
We respect cultural and individual diversity.
Shareholders
We provide superior and sustainable returns and growth.
 
     
 
Operating Principles
 
Integrity
Our name is our greatest asset. We protect it.
We conduct our business with integrity.
Excellence
We aim high and strive to be leaders in our field.
We value professionalism.
Entrepreneurship
We encourage initiative and accept that mistakes may be made.
Communication
We encourage frequent, open, and candid communication within and
across all business units and organizations.
Community
We are committed to the development and well being of the communities
and environment in which we operate.
Work
We will do better tomorrow what we do well today.
Teamwork is essential.
We reward superior performance.
Accountability
We give people the authority and resources required to achieve their
business objectives.
Each employee is accountable for the achievement of his individual
and team objectives.
 
     
 
   

 
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