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We are a leading diversified Saudi enterprise and a major participant in
the field of global investment. |
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We strive to be the partner of choice for our business partners, customers
and employees. |
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We are long-term investors with a particular focus on growth and value. |
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We bring to Saudi Arabia and the broader region superior products,
services and technologies. |
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Customers |
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Customers are our partners. |
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Anticipating and satisfying their needs is the foundation of our success. |
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Business Partners |
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We build strong and profitable relationships by working together to
satisfy our mutual customers. |
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People |
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We create an environment in which employees can reach their
maximum potential. |
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We respect cultural and individual diversity. |
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Shareholders |
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We provide superior and sustainable returns and growth. |
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Integrity |
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Our name is our greatest asset. We protect it. |
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We conduct our business with integrity. |
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Excellence |
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We aim high and strive to be leaders in our field. |
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We value professionalism. |
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Entrepreneurship |
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We encourage initiative and accept that mistakes may be made. |
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Communication |
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We encourage frequent, open, and candid communication within and
across all business units and organizations. |
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Community |
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We are committed to the development and well being of the communities
and environment in which we operate. |
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Work |
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We will do better tomorrow what we do well today. |
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Teamwork is essential. |
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We reward superior performance. |
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Accountability |
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We give people the authority and resources required to achieve their
business objectives. |
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Each employee is accountable for the achievement of his individual
and team objectives. |
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